Brand Marketing International’s mission is to transform the brand into a key differentiator: a realm of expression supported by a robust sphere of influence.
As a unique marketing agency within the consulting sector, BMI operates across North America, Asia, and Europe. It helps ecosystem brands accelerate growth and highlight their unique attributes to customers and talent.
BMI supports firms within the ecosystem across five major areas of expertise:
Strategy
Brand positioning, Content strategy, Communication and marketing strategy
Communication
Change management, Internal and external communication, Content creation, Event organization
Digital Marketing
Lead generation, SEO, Digital campaigns, Online events, Social network management
Creation
UX / UI design, Website development, Graphic design
Financial communication
Investor Relations, Press Releases, Financial Reports (half-yearly and annual)
BMI also plays a key role in the strategy for strong brands, particularly in mergers. This includes market studies, benchmarks, brand creation, identity development, and launch strategies.
In 2024, marketing and communications functions will increasingly face challenges related to the use of generative artificial intelligence, especially in content and image production.
Nevertheless, agility, creativity, and a deep understanding of digital tools remain essential for supporting brands in the ecosystem to achieve their business objectives.
Vice President – Director of Marketing, Communications, and International Investor Relations
At BMI, we transcend the traditional role of an integrated agency. Our mission? To boost the growth of our clients’ businesses, and to promote their uniqueness to customers and talent alike, using innovative tools. We are here to make the brands in our ecosystem shine, and to guide them in their constant expansion.
